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7 Basic Things a Non-profit Website Needs

In today's digital age, a website serves as the primary online presence for your non-profit organization. It acts as a central hub where people can learn about your mission, initiatives, and impact. Without a website, it can be challenging for potential supporters, donors, volunteers, and beneficiaries to find and engage with your organization.

Keeping these in mind, several important considerations should be taken into account while developing a non-profit website in order to ensure its efficacy and engagement with the target audience. Here are some important things that we think will be useful for non-profits who are creating a website for the first time.

(If your organization already has a website, you can consider going through our article on 8 Tips to Make Your Website More Useful in Online Fundraising in Online Fundraising:  https://www.indiadonates.org/knowledge-hub/article/8-tips-to-make-your-website-more-useful-in-online-fundraising)

  • Clear and Compelling Messaging: The goal and mission of your nonprofit organization should be made very clear. To draw visitors in and explain what your organization does and why it matters, use clear, precise and appealing language.
  • User-Centric Design: Consider the user when creating the website. Make sure the website is easy to navigate. For example, menus should be simple to use and the structure of presenting the information should be obvious and logical.
  • Strong Visual Appeal: Use impactful pictures and other visual elements to highlight the key aspects of your nonprofit's work. Visitors can be moved by images and videos, which will persuade them to support your cause.
  • Calls to Action: Place obvious calls to action all around the website. Encourage site visitors to perform particular actions like subscribing to a newsletter, following your nonprofit on social media, volunteer or contributing to a fundraising effort.
  • Mobile-Friendly Design: Optimize your website for mobile devices, as a significant portion of web traffic comes from mobile users. Make sure your website is responsive and works effectively with different screen resolutions and sizes.
  • Transparent Financial Information: Provide transparency by including information about your non-profit financials, such as annual reports and financial statements. This helps build trust and credibility among potential donors and supporters.
  • Easy Contact and Support: Make it simple for visitors to contact your organization with questions or inquiries. Include a clear contact page with relevant information, such as a phone number, email address, and physical address.